Andrew Woolley on Practice Management

Planning and Marketing (Don't)

Obviously a big subject but the point I would like to make is that you are an expert at law. You can "do" law. You cannot possibly do marketing or planning as well. So please don't.

OK you can do some basic outline stuff. And then get the experts in to plan it properly within your parameters.

In my experience when it comes to business planning you need to know these things: How much profit are you aiming at and when? How many lawyers clients and admin staff do you need to get to that profit? How much is the above going to cost you?

You can do the outline of these but do get your Financial Director to do the cashflow / budget figures and your marketing consultant to do the marketing plan. Both should be able to save you much much more than they cost you.

In marketing...

Read the full article here.