Young Lawyers – Jenny Green: Happy twentieth birthday to the web

The world wide web has just celebrated its twentieth birthday. For many family law practitioners (and indeed most professionals) it is hard to imagine what a working day would be like without the web. The immediate ability to access and disseminate information is now taken for granted. For a law firm the way in which it markets itself online is vital in attracting new business and can play a pivotal role in a firm's success.

Family law practice has already been forced to adapt as a result of technological advances. We now have court hearings and mediations conducted via video link and Skype. Social media is infiltrating our daily practice in a way that was unforeseeable even 5 years ago. I refer to my colleague Hannah Budd's recent blog explaining how excessive computer use is now commonly cited in divorce petitions.

Some law firms are now having to compete with each other for novel ways to attract clients online. Unless we keep...

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